ALEXIS KLETJIAN LOTUS SHIELD WITH BETH'S NEW CHARM COLLECTION COMING SOON

The Legacy Campaign has a special way of choosing the names of collectors who are ready to commemorate a signifiant milestone in their lives.  When Beth Bernstien's name emerged from the golden drum I was excited to tell her, but I was also very nervous ...

Beth is the author of several popular jewelry books, consultant to emerging jewelry designers, discriminating collector, and a jewelry designer herself.  Recently, she launched BeJeweled Magazine (which I looove) and reinvented herself as the go-to destination for all that glitters.  

I was curious what she would choose for her Legacy and without hesitation, Beth told me she wanted a Lotus shield.  I feel strongly about my Lotus Shields for their individuality, protection and sentimental properties, so I was very pleased she felt the same way.

On my next trip to New York I brought a selection for her to choose from and it did not surprise me that she choose my favorite.  I was more than happy for her to have it, even though I jokingly suggested she "will it" back to me someday ;)  Kidding aside, there is nothing better than when your personal favorites are appreciated by someone you admire, to adorn their legacy.  

Now, I'll let Beth tell you in her own words, as only she can ...

BETH CHOOSING HER LOTUS SHIELD

I was thrilled to win one of Alexis’ contests—the jewelry is so on point and well made. It’s never overdone or fussy, just beautiful pieces that you can layer, stack and wear everyday. 

I chose the lotus shield for a variety of reasons. First of all, I don’t have much luck with contests. I rarely if ever have won anything. Actually this is also the reason I don’t gamble. I can sit down at a black jack table or slot machine and lose my allotted $20 in less than 10 minutes flat. When Frank Sinatra sang Luck Be A Lady it definitely had nothing to do with me. 

With that said, since one of the meanings of the lotus is new beginnings—I felt that winning the contest was a new start and maybe my ‘luck was about to change’ Since I am superstitious, I did believe that choosing the lotus after winning the contest would be the perfect choice because things can change and there is always room for clearing out your old beliefs and behaviors that aren’t working for you anymore and try and find new ones that do. 

I am also a big fan of “The Language of Flowers” and any type of flower with a positive meaning, particularly in gold and gemstones definitely woes me. And lotus is also a symbol for rising above life’s challenges and difficulties and coming out on the other side. I have faced a lot in my life, due to unforeseen circumstances and to me the lotus represents that I have weathered it, began again, reinvented what needed to be re-invented, let things go that I could let go, and lived with the things (like my mom’s passing way too young) that taught me how to miss someone but go on and about my life and that the two can co-exist. I also learned how to survive and sometimes even find comic relief in the worst of times. 

The shield shape is for protection and I think we all need plenty of that, but being protected while starting new and facing difficulties truly hits home for me. I chose the demantoid garnet—not because of a meaning (believe it or not) but because I have loved demantoids in Victorian and Art Nouveau jewelry and saw both the ruby version (my favorite gemstone) and this dematoid one and just couldn’t resist. I could get other ruby jewels but not so easy to find those this well crafted set with demantoid. 

ALEXIS KLETJIAN LOTUS SHIELD

And there you have my lotus legacy. I hope that you too will be able to find comfort in symbols and talisman. It’s especially calms me when I feel like I have had the worst day and then realize it could be much worse and I know that there are better things to come. 

I have been steadily working on the upcoming Memorialize Collection, and I am delighted to share a pre-release with you!  Each jewelry collection I create is permanent, giving every design the time to mature and expand, to its capacity.  Every year I look forward to layering in a new design aesthetic to complement my signature pieces, but the components for Memorialize are vast, so I decided it needed its own collection.  The Memorialize Collection will still be feminine yet hefty, and in perfect scale - all of what you have come to know my jewelry for.  The beginning of the Memorialize Collection will debut in early 2017 with new styles trickling in throughout the year.

ALEXIS KLETJIAN GOLD SKULL CHARM

This skull charm is the only piece from the collection that has been pre-released, and it has received an overwhelming amount of positive feedback.  So much so, I decided to give one 10K yellow gold skull charm away to one of my fans in honor my my 10K milestone on Instagram.  

All you had to do for the chance to win was repost one of my skull images, tag me, and a friend.  Simple.  I'll choose the winner of this gold skull charm and announce Thursday on Instagram, which is tomorrow, September 29th.  Yes!  You have one evening to share this little guy for your chance to win, but I do have another special surprise for you... 

For everyone that did repost, you will receive the first round of skulls to be released at a special price just for participating and supporting my upcoming collection.  So, be sure to repost, tag me, and then send me an e-mail, so I can provide you with a discount code once they hit the website. 

ALEXIS KLETJIAN LUCKY STAR SHIELD, PERSONALIZED RUBY CHARM, AND GOLD SKULL

I just reached 10K on Instagram ;)

Today brands are measured in their social media success, but I don't feel that is an accurate way to gauge success, or retain brand loyalty.  Attention is fleeting, new apps are always throwing a fork in the road, and social media "numbers" are used as the barometer of how well you are doing. Why?  

I think this is a terrible way to conduct your life, to be worried about social numbers, and how you appear in the cyber world.  I have ten thousand things I need to be doing, and worrying about that is not one.  For me, it is about the jewelry and my connection with you.  

With that said, I do think it is amazing so many of you (10,000 +) take the time out of your day to make me feel special in mine, and I love how social media has brought us together, which is why I created the AKLegacy Campaign to begin with.  As you know by now, with every 1,000 Instagram milestone this year, I have awarded one name chosen randomly from my golden drum of stories, a $1,000 gift certificate towards your fine jewelry purchase, to adorn your legacy. 

We only have a few more months left of the AKLegacy Campaign this year, but please keep those stories coming, because I will bring it back again, I promise.  Your stories are powerful and I carry each of you with me, everyday.  Quietly, I wonder if a piece will be the right one for you, to mark the milestone, to touch your heart.  

I enjoy that you chat with me daily, and I look forward to your comments, emails, and/or messages about jewelry, my words, or just to share a quick thought.  

For the biggest milestone to date, I have chosen a name from the golden drum, as you will see in this video on INSTAGRAM, but next week I am hosting a special giveaway - an early release - open to all, and it will be one item from the upcoming MEMORIALIZE COLLECTION!

ALEXIS KLETJIAN STYLE LAB

I think of collecting jewelry as a beautiful discovery of oneself.  And, when you collect mindfully you can create a powerful narrative, regardless of age.  Once jewelry has found its place in your heart, you may savor a lifelong love affair with the wondrous treasures of our earth, reminding you of the roads traveled, and what lies ahead.  Therefore, I am delighted to celebrate Emily, a recent high school graduate, with a Legacy win to begin her collection.


Now, I will let Emily tell you in her own words about what she chose, and what it means to her...



Everyone wants to have a fantastic legacy. For me, I am just starting out on my journey in life, so there are many things I strive to have as part of my legacy; fairness, leadership, being a positive influence on others, and helping teach kindness and compassion through simple every day acts.

Jewelry for me is a reminder of times past, and times to come. My collection grows, and I grow with it. I have been fascinated with jewelry since I was 5, which was when I found a lost engagement ring on the playground. Ever since then, jewelry has been in my life.

My lucky star guides me. My lucky star charm necklace has become an everyday piece for me, reminding me to look to the future, and to always see the positive side of things. I named her Evangeline, which means "bearer of good news," in hopes that good things will come my way. She shines above my sentimental bear charm, named Blackberry, who reminds me to stay humble and grounded in life.

Two other pieces I received from Alexis were a gray moonstone ring and gray moonstone earrings. Those pieces remind me that sometimes, true beauty is hidden. Not everything is always apparent, so they are a reminder to be vigilant in uncovering the truth and reality of a situation.

This giveaway has changed my life. I will forever be humbled that I have won, and I will always be reminded to pass luck and good feelings on whenever I can. Alexis is a role model of who I would like to be someday; someone who loves what they do, and who loves the people around her.